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Marketing and Market Management in Light of Local and Global Economic Changes
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Using the Product-Market Matrix to increase sales and the Strategic Business Units Matrix as a tool for evaluating sales and marketing performance.
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Market Segmentation Methods and identifying customer needs and satisfying these needs.
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Customer Persuasion Techniques and methods for achieving customer satisfaction.
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Addressing Marketing and Sales Problems.
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Environmental Factors Affecting Marketing Activity.
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SWOT Analysis as a tool for identifying strengths, weaknesses, opportunities, and threats.
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Analyzing the Organization's Mission and Setting Organizational Objectives.
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Strategic Business Units Matrix as a tool for evaluating marketing performance.
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Sales Performance Evaluation Methods and steps for developing a system to assess marketing activities.
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Product-Market Matrix as a corrective tool to increase market share.
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Planning and Designing Advertising Campaigns to promote products:
- Concept and objectives.
- Advertising message.
- Types and media.
- Advertising timing.
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The Role of Media (Visual, Audio, and Print) in guiding Arab consumer behavior and loyalty to national Arab production.
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Models, Role Play, and Scientific Surveys.
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Cases and Practical Applications.
Enhancing Participants' Understanding of the Importance of Planning Advertising and Promotional Campaigns and Developing Skills in Selecting the Appropriate Advertising Channels and Timing for Each Product and Related Areas.
Developing the Skills and Expertise of Marketing and Sales Professionals to Maximize Sales and Marketing Performance, Achieve Organizational Goals, and Ensure Customer Satisfaction.
High-quality educational material in both form and content, designed in a luxurious manner.
- Trainers at the highest levels.
- Advanced training tools.
- A team trained to ensure the complete comfort of the trainees.
- Training rooms equipped with all necessary facilities.
- Ability to design training programs according to the strategies of the client companies.
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and enhancing interaction between the trainer and participants, as well as among the participants themselves.
- Using the latest training methods and interactive tools applied globally.
- Sharing the experiences of institutions that have implemented and achieved significant success.
- Preparing and developing training materials through specialists and practitioners of similar projects, and presenting them in a luxurious manner.
- Focusing on executing the project in a distinguished training environment that matches the nature of the program at a luxury hotel.
- Conducting courses with a maximum of 20 participants per program.
- Providing detailed reports on each training program regarding (attendance, participation, assignments, test results, etc.).