This course is interactive and includes group discussions, case studies, practical exercises, and training sessions that provide all participants with opportunities to apply the knowledge and skills acquired.
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The Administrative Process from the Perspective of the Scientific Evolution of Public Relations Management
- Concept of the Public Relations Function and Its Role in Achieving Organizational Goals
- Behaviors of an Effective Public Relations Officer
- Work Environment and Its Impact on the Public Relations Function
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Skills for Influencing Clients
Skills for Solving Problems for Employees and Clients:
- The Art of Effective Communication and Good Listening
- Skills for Creating a Positive Impression with Clients
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Developing Skills for Public Relations Professionals and Effective Negotiation:
- Concept and Nature of Negotiation
- Negotiation Policies and Strategies
- How to Be an Effective Negotiator
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Planning Public Relations Activities:
- Concept of Planning
- Stages of Preparing a Public Relations Plan
- Innovative Thinking and Idea Generation and Their Role in Effective Planning
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Organizational Structure of Public Relations Management and Its Relation to Administrative Organization
- Stages of the Administrative Process in Public Relations Activities
Provide participants with fundamental information related to the nature and concept of public relations. The aim is also to develop their skills and enhance their performance in practicing various public relations activities through the application of modern management practices in this regard.
High-quality material in terms of content and design, presented in an elegant manner.
Trainers of the highest standards.
Advanced training tools.
A team trained to ensure the utmost comfort for trainees.
Training rooms equipped with all necessary facilities.
Ability to design training programs according to the strategies of the companies for which they are provided.
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and fostering interaction between the trainer and participants, as well as among participants themselves.
- Utilizing the latest training methods and interactive tools applied globally.
- Sharing experiences from organizations that have implemented and achieved significant success.
- Preparing and delivering training materials by specialists and practitioners with similar projects, presented in an elegant manner.
- Focusing on executing the program in a distinguished training environment that matches the nature of the program, within a luxury hotel.
- Conducting courses with a maximum of 20 participants per program.
- Providing detailed reports on each training program, including attendance, participation, assignments, test results, etc.