The Art and Skills of Dealing with the Media

Managers of organizations dealing with the media.

Those involved in media, communication, public relations, and advertising campaigns.

• Introduction to the Concept of Media:

• Definition of Media.
• Media Channels.
• Functions of Media.
• Effects of Media.

• Public Relations in the Media:

• Duties and Objectives of Public Relations.
• Personality and Skills of a Public Relations Professional.
• Role of Public Relations in Influencing the Public.

• Communication Skills with the Media:

• Principles of Interviewing.
• Importance of Body Language in Media Interviews.
• Writing for Newspapers.

• Skills for Dealing with the Media:

• Dealing with the Media.
• Tips for Media Interviews.
• Handling Crises.
• Skills in Reputation Management.

• Rules for Interacting with the Media:

• Rules for Dealing with Television Cameras.
• Radio Presentation.

Enabling Participants to:

• Recognize the skills and key duties of a public relations professional.
• Acquire effective communication skills with the media.
• Develop abilities in handling radio interviews and presentations.
• Understand the skills, principles, and rules for interacting with the media.

• High-quality educational material in both form and content, designed in an elegant manner.
• Trainers at the highest levels.
• Advanced training tools.
• A trained team dedicated to ensuring complete comfort for the trainees.
• Training rooms equipped with all necessary facilities.
• Ability to design training programs according to the strategies of the companies providing them.

At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:

• Conducting pre- and post-tests to determine the added value of the program.
• Relying on workshops and enhancing interaction between the trainer and participants, as well as among the participants themselves.
• Using the latest training methods and globally applied interactive tools.
• Transferring experiences from institutions that have implemented and achieved significant success.
• Preparing and organizing training materials by specialists and practitioners in similar projects, and presenting them in an elegant manner.
• Focusing on implementing the project in a distinguished training environment suitable for the nature of the program at a luxury hotel.
• Conducting sessions with a maximum of 20 participants per program.
• Providing detailed reports on each training program regarding attendance, participation, assignments, test results, etc.