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Participants will be intensively involved in role-playing exercises to help them develop and enhance their skills as official spokespersons for handling successful media interviews during crises.
They will also be required to give brief presentations in front of groups to demonstrate their understanding of the course material.
Individual and group activities will be used for solving exercises, conducting surveys, and studying case studies.
Participants will have the opportunity to evaluate their personal methods in applying guidance and counseling theories, with assessment conducted using a set of effective self-assessment tools.
- Official spokespersons for major official and private institutions.
- Political spokespersons representing embassies and international and regional foreign ministries.
- Official spokespersons for security institutions, the military, and civil defense.
- Media spokespersons representing presidential or royal palaces, ministries, and international and Arab foreign bodies.
- Official spokespersons for major commercial companies, banks, and financial institutions.
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Modern Global Changes and the Reality of Public Relations in the Arab Environment:
- Basics of Contemporary Public Relations
- Contemporary Public Relations as an Integrated System
- Public Relations and Modern Managerial Challenges
- Creativity and Innovation in Public Relations Activities
- Essential Skills for Developing Public Relations Practices
- Modern Global Trends in Public Relations
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Modern Mechanisms in Effective Media Application:
- Introduction to Media and Its Evolving Concept
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Nature and Types of Communication and Speaking Skills:
- Definition and Nature of Communication
- Elements and Components of Communication
- Types of Communication
- Speaking Skills
- Roles of the Media Spokesperson
- Characteristics of an Effective Media Spokesperson
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Attributes of an Effective Speaker and Success Mechanisms:
- Mechanisms for the Success of the Media Spokesperson
- Media Interview Skills
- Public Speaking Skills Across Various Formats
- Techniques for Media Talks and Interviews
- Charisma and the Speaker
- Skills for Communicating with Audiences
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Skills of the Official Spokesperson in Crisis Management:
- Crisis (Definition of Crisis – Factors Leading to Crisis – Crisis Stages – Crisis Life Cycle – Effects of Crisis)
- Public Relations Management Before a Crisis
- Public Relations Management During a Crisis
- Public Relations Management After a Crisis
- The Official Spokesperson and Creating a Positive Image During Crises
- Methods to Enhance the Effectiveness of the Official Spokesperson's Crisis Management Skills
- Media and Image Formation
- News Values and the Art of Media Production
- The Importance of Public Relations in Managing Organizations and Media Institutions
- Building Internal Communication in Media Institutions
- The Relationship Between Public Relations and Media
Enabling participants to:
- Understand the rules for interacting with various media (television, radio, interviews, conferences, etc.).
- Comprehend media tools and their characteristics, and grasp the general concept of media.
- Prepare effectively for interviews and use them to advance their objectives.
- Express themselves and their organizations powerfully and impactfully in the media.
- Utilize media platforms to serve the goals of their organizations.
- High-quality educational materials in terms of form and content, designed in a luxurious manner.
- Trainers at the highest levels.
- Advanced training tools.
- A trained team dedicated to ensuring complete comfort for the trainees.
- Training rooms equipped with all necessary facilities.
- The ability to design training programs according to the strategies of the companies for which they are provided.
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and enhancing interaction between the trainer and participants, as well as among the participants themselves.
- Utilizing the latest training methods and interactive tools applied globally.
- Sharing experiences from institutions that have implemented and achieved significant success.
- Preparing and designing training materials by specialists and practitioners of similar projects, presented in a luxurious manner.
- Focusing on executing the project in a distinguished training environment suited to the nature of the program, in a five-star hotel.
- Conducting courses with a maximum of 20 participants per program.
- Providing detailed reports on each training program, including attendance, participation, assignments, test results, etc.