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Modern Marketing Management and Strategic Approaches
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Administrative Process as a Holistic Approach to Modern Marketing Management:
- Integrating administrative processes with modern marketing management practices to achieve a comprehensive approach.
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Future Perspective of the Marketing Function:
- Exploring the evolving role of marketing in the future and its impact on business strategies.
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Importance of Marketing in the Context of Globalization and Trade Liberalization:
- Understanding the critical role of marketing in a globalized economy and the effects of trade liberalization on marketing strategies.
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Marketing Strategy and Strategic Planning in the Era of Globalization:
- Developing marketing strategies and strategic plans that address global market challenges and opportunities.
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Consumer Marketing vs. Industrial Marketing:
- Identifying and developing products in response to competition in both consumer and industrial markets.
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Variables in the Saudi Environment and GATT Agreement:
- Analyzing how Saudi market variables and the GATT agreement influence the formulation of marketing mix strategies in terms of quantity and type.
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Sources of New Product Ideas:
- Techniques and methods for generating innovative ideas for product development.
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Using Idea Generation Workshops and Brainstorming Sessions:
- Implementing brainstorming techniques and idea generation workshops to foster creativity and innovation.
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Studying Buyer Behavior:
- Analyzing consumer behavior and its significance in competitive marketing activities.
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Using Quantitative Methods in Marketing Decision-Making:
- Applying quantitative approaches to enhance decision-making processes in marketing.
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Measuring the Effectiveness and Productivity of Marketing Activities:
- Evaluating the performance and efficiency of marketing initiatives.
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The Role of Marketing Research in a Competitive Environment:
- Understanding the importance of marketing research and how to conduct effective marketing research studies.
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Types of Market Research and Required Data:
- Identifying various types of market research and the data needed for conducting thorough marketing research.
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Practical Steps in Marketing Research:
- Outlining the practical steps involved in executing marketing research projects.
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Preparing the Final Marketing Research Report:
- Guidelines for compiling and presenting the results of marketing research in a final report.
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Applications, Models, and Case Studies:
- Examining real-world applications, models, and case studies to illustrate key concepts and practices in marketing management.
Enhancing Participants' Skills in Modern Management and Marketing Practices
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High-Quality Training Materials in Form and Content, Designed Elegantly
- Top-Level Trainers
- Advanced Training Tools
- A Team Trained to Ensure Complete Comfort for Participants
- Training Rooms Equipped with All Necessary Facilities
- Ability to Customize Training Programs According to the Strategies of the Participating Companies
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and facilitating interaction between the trainer and participants, as well as among participants themselves.
- Using the latest training methods and interactive tools globally applied.
- Sharing the experiences of institutions that have successfully implemented similar programs.
- Preparing and producing training materials by specialists and practitioners of similar projects in an elegant manner.
- Focusing on delivering the project in a distinguished training environment that matches the nature of the program, in a five-star hotel.
- Conducting courses with a maximum of 20 participants per program.
- Providing detailed reports on each training program, including attendance, participation, assignments, test results, etc.