عدد الايام
5 Days
مجال التدريب
دورات التسويق والمبيعات
المحاور الرئيسية للبرنامج
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1. Understanding the Nature and Importance of Market Competition and Its Types
- Nature and Importance of Market Competition: Definition and significance.
- Types of Market Competition: Direct, indirect, and potential competitors.
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9. Applications and Case Studies
- Applications and Case Studies: Real-world examples and practical applications of competitive strategies.
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8. Identifying Strengths and Weaknesses of Organizations and Enhancing Them to Handle Global Competition
- Strengths and Weaknesses: Identifying internal strengths and weaknesses to improve competitiveness on a global scale.
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7. Comprehensive Plan to Handle Market Competition
- Comprehensive Plan: Integrating strategies and tactics into a cohesive plan to address market competition.
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6. Developing Marketing Tactics to Address Competition
- Developing Marketing Tactics: Short-term actions and adjustments to counter competitive threats.
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5. Evaluating Marketing Strategy and Determining Its Effectiveness in Handling Competition
- Evaluating Marketing Strategy: Assessing effectiveness in addressing competition through performance metrics and feedback.
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4. Defensive and Offensive Strategies to Handle Competition
- Defensive and Offensive Strategies:
- Products: Innovation, quality improvement, and differentiation.
- Pricing: Competitive pricing, discount strategies, and value propositions.
- Distribution: Channel expansion, logistics efficiency, and market penetration.
- Promotion: Advertising campaigns, branding, and customer engagement.
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3. Types of Market Competition and How to Address Each Type
- Types of Market Competition:
- Perfect Competition: Characteristics and strategies to thrive.
- Monopolistic Competition: Differentiation and niche strategies.
- Oligopoly: Strategic interactions and competitive tactics.
- Monopoly: Handling market control and regulatory challenges.
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2. Factors Affecting Market Competition
- Factors Influencing Market Competition: Economic conditions, technological advancements, regulatory changes, and market dynamics.
أهداف الدورة
- Developing and Refining Participants' Skills in Using Effective Scientific Methods to Address Market Competition in the Context of Global Economic Trends and Modern Industrial Alliances.
- Equipping them with Strategic Approaches for Planning and Competing in Global Markets.
بماذا تتميز برامجنا التدريبية
- High-quality educational material, both in form and content, designed in an elegant manner.
- Trainers at the highest levels.
- Advanced training tools and resources.
- A team trained to ensure complete comfort for participants.
- Training rooms equipped with all necessary facilities.
- Ability to design training programs according to the strategies of the companies they are offered to.
معايير الجودة المطبقة
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and enhancing interaction between the trainer and participants, as well as among the participants themselves.
- Utilizing the latest training tools and interactive resources applied globally.
- Sharing experiences from institutions that have implemented and achieved significant success.
- Preparing and developing training materials by specialists and practitioners of similar projects, presented in an elegant manner.
- Focusing on executing the project in a distinguished training environment that matches the nature of the program, at a five-star hotel.
- Conducting sessions with a maximum of 20 participants per program.
- Providing detailed reports on each training program regarding (attendance, participation, assignments, test results, etc.).