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The Modern Concept of Marketing and Its Requirements:
Marketing Planning as the Foundation for the Success of the Company:
- Why do we plan for marketing?
- How do we plan for the marketing process?
- The role of participants in planning.
- Requirements for preparing marketing plans.
Applications, Laboratories, and Practical Case Studies.
Marketing Research Using Observation and Survey Methods for Preparing Annual Plans.
Market Situation Analysis:
Environmental analysis. Company capability analysis. Database analysis. Identifying opportunities and risks. Identifying strengths and weaknesses. Results of the analysis.
Data Required for Marketing Research:
Primary and secondary data. Methods of data collection. Data analysis.
- Developing Participants' Skills in How to Prepare Annual Marketing Plans and Set Marketing Strategies.
- Providing Participants with the Concepts and Components of the Annual Plan and Its Impact on the Success of the Organization.
High-quality scientific material, both in content and presentation, designed in a luxurious manner.
- Trainers of the highest caliber.
- Advanced training methods.
- A team trained to ensure complete comfort for the trainees.
- Training halls equipped with all necessary facilities.
- The ability to design training programs according to the strategies of the companies they are offered to.
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-tests to determine the added value of the program.
- Relying on workshops and enhancing interaction between the trainer and participants, as well as among the participants themselves.
- Using the latest training methods and interactive tools applied globally.
- Sharing experiences of institutions that have successfully implemented similar programs.
- Preparing and designing training materials by specialists and practitioners with experience in similar projects, and presenting them in a luxurious manner.
- Focusing on delivering the project in a distinguished training environment that matches the nature of the program, in one of the premium hotels.
- Limiting the number of participants to a maximum of 20 per program.
- Providing detailed reports for each training program covering aspects such as attendance, participation, assignments, test results, etc.