Electronic Public Relations (E-PR)

This course is interactive and includes group discussions, case studies, practical exercises, and hands-on training that provide all participants with the opportunity to apply the knowledge and skills acquired.

• Traditional Public Relations: Concepts, Functions, and Objectives
• Modern Public Relations Concepts, Functions, and Objectives (Electronic Public Relations)
• Comparison Between Characteristics of Public Relations Practitioners: Traditional vs. Modern
• What Does Electronic Public Relations Mean?
• The New Role of Practicing Public Relations on the Internet
• How to Create and Use Websites for Public Relations Activities
• Electronic Public Relations Audience: Characteristics and Influencing Factors
• Using Email for Public Relations Communication
• How to Use Electronic Communication Channels to Disseminate Organizational News
• Electronic Media
• Managing Relationships with the Public Through Internet Networks
• Language Used in Interacting with Electronic Public Relations Audience
• Internet-Based Media Campaigns
• Press Releases, Contacting Journalists, and Preparing Press Reports Online
• How Public Relations Professionals Carry Out Their Duties Online
• Challenges Facing Electronic Public Relations
• Evaluation of Electronic Public Relations Activities and Practices
• Applications, Cases, and Practical Practices

Enhance participants' skills in using modern communication tools to achieve public relations goals and understand recent developments in public relations.

• High-quality training material in both form and content, designed in an elegant manner. Trainers at the highest levels. Advanced training tools and resources. A team trained to ensure the complete comfort of participants. Training rooms equipped with all necessary facilities. The ability to design training programs according to the strategies of the companies they are provided for.

At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:

• Conducting pre- and post-assessments to determine the added value of the program.
• Relying on workshops and enhancing interaction between the trainer and participants, as well as among participants themselves.
• Utilizing the latest training tools and interactive resources applied globally.
• Transferring successful experiences from institutions that have achieved significant success.
• Preparing and delivering training materials by specialists and practitioners in similar projects, presented in an elegant manner.
• Focusing on implementing the project in a distinguished training environment suitable for the nature of the program at a five-star hotel.
• Conducting courses with a maximum of 20 participants per program.
• Providing detailed reports on each training program, including attendance, participation, assignments, test results, etc.