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Marketing Control Systems (Concept and Importance):
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Marketing Research and Market Study: Modern control systems.
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Scientific and Practical Objectives of Marketing Research: Its role in supporting managerial control.
Promotion Strategies and Control:
Sales Management Organization:
- Sales branches and their management.
- Free trade zones.
- Currency units and international trade.
- Workforce management and criteria for selecting sales personnel.
- Policy planning and allocation of sales quotas and territories.
Modern Trends for Sales Professionals and Methods for Error Handling in Transactions:
Organizational Aspects of Marketing and Sales Control:
- The role of the marketing research unit in the organization.
- Authority and functions of the marketing research unit in organizations.
- Uses and applications of marketing research in organizations.
- Database requirements for conducting marketing research.
- Preparation and setup of forms for collecting primary data.
Comprehensive Enumeration and Sampling: Data classification and tabulation.
Statistical Estimation and Tests: Methods and analyses used for data analysis and results extraction.
Research Preparation and Formulation: Its impact on marketing activities.
Steps for Developing a System to Evaluate Marketing Performance:
- Product and market matrix as a corrective tool to increase market share.
- Behavioral skills for interacting with marketing and sales research professionals.
Empowering Participants with Knowledge, Methods, and Modern Trends in Marketing and Sales:
- Objective: To enhance the performance levels of sales professionals by equipping them with advanced skills in marketing research. The goal is to improve the efficiency of sales activities and increase sales effectiveness.
High-Quality Training Material:
- Form and Content: Premium quality, aesthetically designed, and meticulously developed material.
- Trainers: Highly qualified and experienced trainers.
- Training Tools: Advanced and modern training resources.
- Comfort and Facilities: A trained team ensuring complete comfort for participants.
- Training Venues: Fully equipped training rooms.
- Customized Training Programs: Ability to design training programs tailored to the strategies of the client companies.
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals by:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and enhancing interaction between the trainer and participants, as well as among the participants themselves.
- Utilizing the latest training methods and interactive tools applied globally.
- Sharing experiences from institutions that have implemented and achieved significant success.
- Preparing and presenting training materials through specialists and practitioners in similar projects, and producing them in a luxurious manner.
- Focusing on delivering the program in a distinguished training environment that suits the nature of the program, within a five-star hotel.
- Conducting sessions with a maximum of 20 participants per program.
- Providing detailed reports on each training program, including (attendance, participation, assignments, test results, etc.).