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The Role of Marketing Information in Managerial Decisions:
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Components and Requirements of Management and Marketing Information Systems and their suitability with administrative structures.
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Selecting Resources for Information Systems and their connection to the proposed automation type.
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Marketing Information Systems:
- Design Stages
- Implementation Monitoring
- Feasibility Study
- Estimating Costs of the Proposed System
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The Role of Computers in Marketing Information Systems.
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Estimating Costs, Benefits, and Returns from marketing activities.
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Comparing Costs with Savings and Marketing Benefits.
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Case Studies, Applications, and Practical Models.
Developing the Skills of Personnel in Marketing Information Systems and equipping them with the concepts and marketing methods that consider marketing as an information system serving both external and internal stakeholders.
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High-quality educational material in both form and content, designed in an elegant manner
- Trainers at the highest levels.
- Advanced training tools.
- A team trained to ensure complete comfort for trainees.
- Training rooms equipped with all necessary facilities.
- The ability to design training programs according to the strategies of the client companies.
At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired goals through:
- Conducting pre- and post-assessments to determine the added value of the program.
- Relying on workshops and enhancing interaction between the trainer and participants, as well as among participants themselves.
- Utilizing the latest training tools and interactive aids applied globally.
- Sharing experiences from organizations that have implemented and achieved significant success.
- Preparing and presenting training materials by specialists and practitioners in similar projects in a luxurious manner.
- Focusing on implementing the program in a distinguished training environment that matches the nature of the program, hosted in a five-star hotel.
- Conducting courses with a maximum of 20 participants per program.
- Providing detailed reports on each training program, including attendance, participation, assignments, test results, etc.