Planning and Promoting Advertising Campaigns

عدد الايام
5 Days
مجال التدريب
دورات التسويق والمبيعات
المحاور الرئيسية للبرنامج

Marketing and Market Management in Light of Local and Global Economic Changes

  1. Modern Promotion and Advertising Methods:

    • Innovative strategies and tools for effective advertising and promotion.
  2. Planning and Designing Advertising Campaigns:

    • Concept and Objectives: Defining the campaign’s purpose and goals.
    • Advertising Message: Crafting compelling and persuasive messages.
    • Types and Media: Selecting appropriate types and channels for the campaign.
    • Advertising Timing: Determining the optimal schedule for running ads.
  3. Preparing Budget Estimates for Advertising Campaigns:

    • Developing financial plans and allocating resources effectively.
  4. Promotion Tactics and Strategies:

    • Implementing various strategies to enhance promotional efforts.
  5. Designing and Implementing Advertising Campaigns in:

    • Ports, Airports, and International Stations: Tailoring campaigns to these specific environments.
  6. Measuring and Evaluating Advertising Effectiveness:

    • Assessing the impact of advertising and promotional activities on product success.
  7. Role of Media (Television, Radio, Print) in Influencing Consumer Behavior:

    • Guiding consumer behavior and loyalty towards national products through media.
  8. Models, Role Playing, and Scientific Surveys:

    • Using practical examples, simulations, and research methods to illustrate concepts and strategies.
أهداف الدورة

Enhancing Participants' Understanding of the Importance of Advertising Campaign Planning and Product Promotion, and Developing Skills in Choosing Advertising Channels and Timing for Each Product and Related Areas.​​​​​​​

بماذا تتميز برامجنا التدريبية

High-quality educational material, both in form and content, designed in a luxurious manner.

  • Top-level trainers.
  • Advanced training tools.
  • A team trained to ensure complete comfort for trainees.
  • Training rooms equipped with all necessary facilities.
  • The ability to design training programs according to the strategies of the presenting companies.
معايير الجودة المطبقة

At Creative Sources for Training (CS), we strive to apply the highest quality standards to achieve the desired objectives through:

  • Conducting pre- and post-assessments to determine the added value of the program.
  • Relying on workshops and activating interaction between the trainer and participants, as well as among the participants themselves.
  • Using the latest global training methods and interactive tools.
  • Sharing experiences from institutions that have successfully implemented similar projects.
  • Preparing and producing training materials by specialists and practitioners in similar projects, presented in a luxurious manner.
  • Focusing on executing the project in a distinctive training environment that suits the nature of the program, in a five-star hotel.
  • Conducting courses with a maximum of 20 participants per program.
  • Providing detailed reports on each training program, including attendance, participation, assignments, test results, and more.
السعر حضوري / الرياض
السعر عن بعد