Strategic Marketing Management and Planning

• Basic Concepts of Strategy, Strategic Management, and Strategic Administration

• The integrated model of strategic planning and exploration of the environment.
• Defining and formulating strategies at different levels.
• Types of strategies and their requirements:
  • Forecasting Strategy
  • Survival and Competition Strategy
  • Growth and Expansion Strategy
• Making strategic decisions.
• Implementing, evaluating, and reviewing strategies at the organizational level.
• Strategic practices and applications of the strategic management concept within the organization.
• Key differences between marketing planning, operational planning, and strategic marketing planning.
• The Market-Product Matrix as a tool for increasing sales.
• The Strategic Business Units Matrix as a tool for evaluating marketing activities.
• SWOT Analysis as a tool for identifying strengths, weaknesses, opportunities, and threats.
• Methods for addressing issues related to strategic marketing planning.
• Case studies, applications, and workshops.

• Developing the ability to identify and analyze environmental influences, effectively manage risk and uncertainty, and formulate strategies and plans to address potential environmental scenarios. Understanding the role and importance of strategic marketing, its components and tools, and its impact on the long-term success of the organization in achieving its goals; and how to formulate marketing strategies.

• High-quality educational material, both in form and content, designed in a luxurious manner.
• Trainers at the highest levels.
• Advanced training tools.
• A team trained to ensure complete comfort for the trainees.
• Training rooms equipped with all necessary facilities.
• Ability to design training programs according to the strategies of the client companies.

At Creative Sources for Training (CS), we strive to apply the highest standards of quality to achieve the desired objectives through:

• Conducting pre- and post-assessments to determine the added value of the program.
• Relying on workshops and enhancing interaction between the trainer and participants, as well as among participants themselves.
• Utilizing the latest training tools and interactive aids applied globally.
• Sharing experiences from institutions that have implemented and achieved significant success.
• Preparing and designing training materials by specialists and practitioners in similar projects and presenting them in a luxurious manner.
• Focusing on executing the program in a distinguished training environment that suits the nature of the program, within a five-star hotel.
• Conducting sessions with a maximum of 20 participants per program.
• Providing detailed reports on each training program regarding attendance, participation, assignments, test results, etc.